Why MoveKind Exists

The Story

It all started with a personal frustration. I wanted a coach — not a $60-per-session subscription, but real guidance. Someone who would know who I am, what I can do, and most importantly what I cannot do yet. Someone I could tell "today is tough" and who would adjust the session accordingly.

I tried dozens of apps. Every time, the same loop: generic programs, guilt-tripping notifications, streaks that make you feel like a failure when you miss a day. Nobody asked me how I was feeling. Nobody tried to understand who I am. I was just a number in a retention algorithm.

So I flipped the problem. Instead of adapting myself to the app, I looked for a way to build an app that adapts to me. I found a synergy between artificial intelligence and CoreML — Apple's technology that runs AI models directly on your phone, with no server and no internet connection.

MoveKind was born from that: an AI coach that knows you, listens to your feedback, understands your mood and energy, and evolves with you. Not a rigid program. An intelligent training companion.

Our ambition

We want to become the reference for everyday fitness powered by AI. Not competitive sports. Everyday fitness — the kind you do at home, between meetings, after a burnout, or on a Sunday morning in your pajamas.

AI can democratize what only professional athletes had access to until now: personalized coaching that understands your body and your mind. We are not perfect. But we are moving forward, with the help of people who have been through the same struggles, to build a tool that works for as many people as possible.

What We Chose NOT to Build

What is missing from MoveKind is not an oversight. It is a choice.

Adaptive Coaching

MoveKind does not give you a generic program. The app understands how you feel today and adjusts everything accordingly.

100% Offline, 100% Private

Your data never leaves your phone. The AI runs locally using 5 CoreML models embedded directly on your iPhone. No server, no account, no dependency.